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Hasselblad and EIZO Collaborate to Equip Imaging Software with Monitor Self-Calibration Capability

Hakusan, Japan, February 12, 2014 – As part of a technical collaboration begun in 2013, Hasselblad has integrated the software development kit (SDK) for EIZO’s ColorEdge monitors into Phocus 2.8, the latest version of Hasselblad’s image processing software.

Phocus 2.8 activates the built-in calibration sensor housed inside select ColorEdge monitors. This allows photographers using Hasselblad cameras and ColorEdge monitors to view and edit photos as well as calibrate their monitors with just one piece of software and no external calibration device.

“We are delighted that Hasselblad is utilizing the self-calibration capability of our ColorEdge monitors and that together, we are able to give photographers a simplified workflow from shoot to digital display,” said Lucas Zastrow, Product Manager, Display Solutions. “Providing our own SDK assists manufacturers like Hasselblad to blend their software’s functionality seamlessly with our monitors, enabling our customers to work more easily and smarter.”

Ove Bengtson, Hasselblad Product Manager said: “At Hasselblad, we are constantly driven to further develop and fine tune not only our high-end camera systems but also our imaging software, Phocus, to provide professional photographers with the best possible tools for a well thought out, intuitive, fast and integrated workflow. The successful collaboration with EIZO enables Phocus users, with just a few clicks, to calibrate their ColorEdge monitor conveniently within the Phocus software itself, ensuring that the viewing experience lives up to the outstanding colour accuracy of Hasselblad RAW files.”

Photographers are invited to see this new feature in action on the Hasselblad booth (G-11) and the EIZO booth (G-10) at the CP+ Camera and Photo Imaging Show at Pacifico Yokohama, Japan from February 13 - 16.

To find out more about Phocus and to download the software for free, please visit:

Product Information

About EIZO

Founded in 1968, EIZO Corporation is a leading global manufacturer of high-end visual display products. The image quality, long-term reliability, and innovative features of EIZO monitors make them the products of choice in many financial trading rooms, back offices, hospitals, air traffic control centers, and design studios throughout the world. EIZO is based in Japan and listed on the first section of the Tokyo Stock Exchange. It is represented in over sixty countries by a network of group companies and exclusive distributors.

For more information, please contact:

EIZO Corporation
153 Shimokashiwano
Hakusan, Ishikawa 924-8566
Phone: +81 76 277-6792
Fax: +81 76 277-6793

About Hasselblad

Founded in 1941 in Gothenburg, Sweden, Hasselblad has been the leading manufacturer and partner for photographers working in the medium format environment for over half a century, consistently providing the highest level of quality and innovation. The extraordinary quality of the company's products became famous in 1962 when Hasselblad cameras were selected for NASA space missions. Positive associations with Hasselblad's past serve as the foundation for the company's modern and energised brand.

In 2012, Hasselblad launched the Lunar - a state-of-the-art mirrorless interchangeable lens camera and a hybrid of Italian design and Swedish pedigree. Followed by the unveiling of the Hasselblad Stellar and the Hasselblad HV, this ushered the beginning of the company’s move to offer all fans of the iconic Hasselblad brand the chance to own one of their cameras.

The H Camera System with its professional lens family and unique advancements is the most comprehensive digital camera system of its kind available today. Hasselblad recently launched the first fully integrated medium format camera system incorporating the latest in CMOS sensor technology – the H5D-50c. The camera will be shown for the first time at the CP+ Camera and Photo Imaging Show in Japan.

For more information, please contact:

385 Centennial Avenue, Centennial Park
Elstree, Herts, WD6 3TJ, UK
Phone: +44 (0) 208 731 3254

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